Piyush Adwani — Deep-Tech Marketing

IIT Madras '21 ✦

About

A marketer in the most interesting corner of the internet.

Witnessing and telling the tales from the world of satellites, electronics, energy, featuring founders, operators and professors alike. That's my jam.

I've been making videos and telling stories since college, took a short detour into product management, and came back to marketing with a much sharper understanding of how products, businesses, and audiences actually work.

Today I work with all sorts of tech businesses: space, health, finance, energy, electronics, research, education and environment.

Founding Team · CoreVoice IIT Madras '21 Based in Bengaluru

Featured Work

Selected case studies

GalaxEye Space

Mission Drishti — Launch Storytelling & Employer Brand

Telling the story of India's most ambitious private satellite mission — from the people behind it to the moment it reached orbit aboard SpaceX's Falcon 9.

Averaged 12K impressions · 8K views · 600+ engagements per post. Measurably increased qualified job applications.

IIT Madras

AskIITM — Best Place to Build

Building IIT Madras's digital identity and turning JEE counselling season into a content and community engine — until "best place to build" became its defining narrative.

15M+ views · 350+ videos · BP2B podcast: 20K → 75K subscribers · 50K MAUs · ~7% avg improvement in branch closing ranks across 3 years

Wadhwani School of AI

AIDA Launch & PhD Campaign

Positioning a brand new AI institution and driving applications through research storytelling — from curriculum films to a PhD awareness series featuring me on camera.

AIDA BTech closed before IITM CS in JEE counselling — a first-of-its-kind outcome. PhD reels averaging 10K views · 200+ engagements.

CoreVoice

Selected Work & Showreel

A cross-section of narrative and brand work across deep-tech clients — from space and AI to consumer electronics and research institutions.

Founding team member since 2022. Work spans space, AI, edtech, consumer electronics, and research institutions across India.

More Work

Full body of work

GTM · Launch · AI

Akaike Technologies

Repositioning from AI services to SaaS — GTM messaging, product demo, customer testimonials, and launch content.

Watch ↗ AI Demo ↗

Brand Film · Deep-Tech

Chara

Brand storytelling for a rare-earth free motor manufacturer — anniversary film and brand video.

Watch ↗ Watch 2 ↗

Employer Brand · Tech

BeeHyv

Talent branding for a software services company — shaping how BeeHyv communicates its culture and people.

Watch ↗

Product Explainer · Construction Tech

FalconBrick

Product explainer video for a construction management software platform.

Watch ↗

Campaign Film · Social Impact

FSG GLOW

Campaign video for FSG's GLOW initiative — Growing Livelihood Opportunities for Women.

Watch ↗

Talent Branding · Edtech

Propelld

People-first employer branding for an education finance startup — showcasing the humans behind the product.

Watch ↗

Fundraise Announcement · Climate Tech

Novorbis

Fundraise announcement video for an air pollution solutions company building retrofit emission control devices.

Link coming soon

Documentary Series · Research

CSSL

8-part documentary series capturing India's biggest study of cognitive and affective social skills in school students.

Link coming soon

Ad Reels · FinTech · Consumer

FitPaisa

Ad reels for a financial wellness and advisory platform, created for user acquisition across Instagram.

Reel 1 ↗ Reel 2 ↗ Reel 3 ↗

Brand Film · Semiconductor

Mindgrove

Brand video for an Indian semiconductor startup.

Watch ↗

Product Video · MedTech · Consumer

Neomotion

Product video for a mobility solutions company.

Watch ↗

Video Series · Health Tech

HTIC / Health Tech

Video series for a health technology initiative at IIT Madras.

Watch ↗

Why it works

Work with me if...

Your product is hard to explain

4+ years embedded with satellite engineers, AI researchers, electronics founders, and IIT professors. I understand the work before I market it.

Most marketers translate after the fact. I'm in the room when the idea is still forming.

You're starting from zero

Every major property I've touched: AskIITM, Best Place to Build, Mission Drishti — started from scratch. No inherited audiences, no existing playbooks.

If you need someone to inherit a running engine, I'm probably not your person. If you need someone to build one, I am.

You need great ideas and great execution

I've conceptualised campaigns, written briefs, directed shoots, and shipped the final cut. The strategy and the making happen in the same head.

Most people are one or the other. The gap between idea and execution is where most projects die.

You need it done fast

I've delivered projects in a day and projects that took six months. I know the difference between moving fast and cutting corners.

Speed without quality is noise. I've done both — and I know when to push and when to slow down.

I help deep-tech
founders turn ideas
into stories people
remember.

A marketer in the most interesting corner of the internet.

Selected case studies